The Deeley Motorcycle Exhibition understands motorcycles the way the team at Forge and Smith understands WordPress design, which is to say, their team is extremely passionate about what they do. Their facilities—home to Canada’s oldest Harley Davidson dealership—showcase Canada’s largest private collection of motorbikes, in addition to an impressive rotating themed exhibition. Their Vancouver venue has become a tourist destination for those with an appreciation for motorcycle culture and the aesthetics of fine-crafted machinery. Located a mere 20 minutes outside of downtown Vancouver, their modern, state-of-the-art facilities play host to businesses seeking a unique event space for their next conference or gala.
What was the challenge?
In Vancouver, Deeley is synonymous with motorcycles. Few associate the Deeley name with event hosting. The Deeley Motorcycle Exhibition was looking to expand their venue’s potential (and their potential revenue) by opening up their doors to businesses seeking an exciting new location for their next conference. Their updated website needed to incorporate all the visual flair of their signature bike collection, with an new emphasis on their service features. The new target audience? The secretaries and business assistants booking business seminars. The competition? Practically every hotel in the Lower Mainland. The project didn’t require a traditional rebrand, but we did have to strategize the project content with a completely new audience in mind.
What was the approach?
Our intention was to deliver a site that was big, beautiful, and fully responsive, not unlike a shiny new Harley Davidson all gassed up and ready to roll.
Simply put, we had to sell the Deeley space in a different way. Visitors landing on the homepage would need to see the venue in use, and that’s exactly what we did. We provided strong placement to the Deeley Exhibition logo in the top left hand corner and filled the screen with bustling event imagery, complete with catering. We accentuated the party-vibe with a bold headline stating “We’re not your average venue.” The homepage features proclamations like “Don’t just book a space, guarantee an experience” and “Stand out from the crowd.” The page follows a quick scroll with three distinct calls to action prompting visitors to either book a tour or book an event. The inclusion of trust-building testimonials near the bottom of the page clearly establishes Deeley in a whole new light: they host functions with pizzazz.
What was the result
With a new custom website all tuned-up and serviced for SEO, the Deeley Motorcycle Exhibition has positioned themselves as one of Vancouver’s most unique business conference facilities. The Deeley Exhibition earned its reputation as a visual spectacle for motorcycle enthusiasts; the new website ensures a broader audience can enjoy the brand in an entirely new way.
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Next Steps
Is your business involved in event hosting? Do you wish to learn more about this website? Click below to view Forge and Smith’s Case Studies page where you will see the broad range of our work. I also invite you to experience the finished site firsthand. We love what we do and I think it shows.