In this episode of Beyond the Build, I talk with Seth Fogle, a marketing strategist and sales lead, about why strategy so often outpaces execution, and what actually helps teams close the gap when the work gets real.
Seth is a fractional CMO who helps companies scale through performance marketing, full funnel revenue ops, and MarTech stack optimization. He works across startups and larger teams, and he is deep in the day to day reality of turning plans into shipped work.
We also cover:
- Why execution breaks down before the work even hits production
- How decision by committee and constant pivots slow everything down
- What unrealistic timelines do to quality, focus, and momentum
- How trust and clear ownership speed delivery without lowering the bar
- Where AI helps right now, and where it creates noise without good inputs
This episode is a grounded look at what slows teams down in the real world, and how to build execution that stays clear, steady, and repeatable.
