In this episode of Beyond the Build, Shawn Johnston talks with Adam Bennett, founder and creative director of Cube Creative Design, about what it takes to run a small, focused agency, and how to use AI as real leverage without losing the humans doing the work.
Adam shares how Cube evolved from print into web and content marketing, why he committed to two clear verticals, and how that specialization creates more stability and repeatability in delivery.
They also cover:
- Why vertical focus makes delivery easier
- How remote and flex time work on a small team
- Where scope creep shows up and how to set guardrails
- How Cube uses AI across sales and delivery with human review
- Why protecting the team is the real priority
This episode is a practical look at longevity, focus, and building a healthier agency operating system in a world that keeps moving faster.
