In this episode of Beyond the Build, I sit down with Jeanniey Walden, Chief Marketing Officer and founder of Liftoff Enterprises, to talk about what it really takes to move from strategy to execution inside complex enterprise organizations.
Jeanniey has worked at the intersection of strategy, revenue operations, digital transformation, and delivery. We dig into why it is rarely one obvious bottleneck, how friction shows up across teams and systems, and what it takes to ship faster without creating downstream mess.
We also cover:
- How enterprise campaigns actually move from strategy into live digital experiences
- Where delivery slows down most often, from unclear inputs to late stage breakage
- Why silos in tools and data create friction, and how teams work around systems that do not connect
- How approvals and budget governance quietly throttle delivery
- Where AI helps right now, especially in automation and keeping workflows moving
This episode is a grounded look at the systems and relationships that determine whether enterprise execution stays stuck in coordination, or turns into repeatable delivery.
