The 95 Percent Problem

Episode 1

In the first episode of Beyond the Build, Shawn Johnston talks with Christopher Barbauld, President of The Barbauld Agency, about the realities of shipping websites and ongoing marketing work inside a small agency.

Host:

Shawn Johnston

Guest:

Christopher Barbauld

Chris runs a team supporting clients across very different industries, and he breaks down how projects move from early direction to build to launch. They get specific about where things slow down, why the final stretch of production often takes the longest, and what helps teams keep delivery predictable without adding unnecessary complexity. If you are working in WordPress or any form of low code website development, you will recognize the patterns.

Together, Shawn and Chris cover:

  • How their website process flows from discovery to design to build to launch
  • The two friction points they see most often: getting the work started and getting approvals finished
  • Why the last 5 to 10 percent of a project is where timelines slip
  • The tradeoffs of small teams and multi-hat roles, plus what to watch for
  • When the owner becomes a bottleneck and how to remove that pressure from delivery
  • Practical WordPress lessons, including client editing access and the “cat on the homepage” story (and what it taught them)
  • How they use Asana to keep handoffs clean across copy, design, and build
  • Leadership and culture references from Creativity, Inc., Radical Candor, and Leaders Eat Last
  • A simple digital improvement many local businesses still overlook: your Google Business Profile
  • What stays valuable as AI changes the work: clear systems and strong customer service

If you lead projects, run an agency, or support web production inside a team, this episode is a grounded look at the mechanics that determine whether work ships cleanly or drifts. It is especially relevant if your world includes a low code WordPress website or a team balancing custom work with website builder expectations.

About Beyond the Build

Beyond the Build is a podcast about the work behind the work: how teams scale, where processes break, and what it really takes to deliver creative projects in today’s agency environment.

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Beyond the Build features agency founders, creative leaders, and operators who want to share honest stories about running and supporting modern digital teams. If you have real-world insights on leadership, culture, or agency life, we’d love to hear from you.

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