Are you planning to redesign and/or enhance your ecommerce website? You’re not alone.
I often redesign and develop WordPress websites for retail businesses online, most recently launching new web systems for Country Kids, Portobello West, Quilted Moose and Lipstock. This is quickly becoming a significant area of focus for my web design business. Here’s why… Web users point smartphones, tablets, laptops, desktops to shop online for just about anything, now more than ever. 80% of Web users have purchased on the Web. 73% of them prefer shopping online because it saves time, it’s easy to compare prices and there are more options available. Online sales increase by an average of 19% each year, and it’s expected to reach $278.9 billion by 2015 (Forrester). It’s no wonder why retail businesses seek better websites.
I partner with retailers to create effective and efficient web systems that capitalize on the best technology, design practices and content publishing to nab the holy grail of online retail, a frictionless environment in which more visitors become repeat customers. How? Bring more focus on information architecture (IA) and user experience (UX), from a conversion-focused hero box to a product purchase that’s quick, easy and painless. Create smooth, simple navigation. Customize content management systems (CMS) that empower retail business managers to publish quality content regularly. Give retail businesses the right tools to not only build brand presence, but community and loyalty.
As the preference for online shopping continues to rise, retailers that address web system design, development and performance will better position the brand to capitalize on this upward trend. Not only is web system design, development and optimization critical now, but continuing to analyze, manage and update new web system will help to ensure competitive advantage as trend, technology and tactics continue to change.
Country-kids.fr is an ecommerce web system for the France-based hospitality business. My team and I designed and developed a web system that has already experienced more than 300% growth in online bookings from 2012 to 2013. As business continues to grow, traffic analysis, search optimization, content marketing, A/B testing and mindful improvements to the ecommerce system can help the brand remain fresh and relevant.
I prefer to design and develop web systems that can be evaluated, expanded and enhanced without wasting capital on major redesigns every two or three years. I build long-term solutions that outlast today’s trends and withstand tomorrow’s technologies.